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Strategic Planning

The Challenge:
A venture capitalist encountered problems in its pharmaceutical chemical investment project in China. The price of its key product kept declining, and the expected seasonal rebounds did not appear. The company wanted to make a strategic decision whether or not to invest more to upgrade the technology and improve the product quality.

The Method and Process:
Upon review of the client’s challenge, Beijing Consultech recommended evaluating both the international and domestic markets for the product and assessing the changes of supply/demand balance and the major reasons.
Beijing Consultech’s team collected data through secondary sources and primary interviews with industry participants and government agencies. After analyzing historical information and current supply/demand situation, Beijing Consultech made strategic forecasts and recommendations to the client on how long the slump was expected to last and what to do in this situation. The investment company thus avoided further loss.

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